Trademark Dilution Revision Act (TDRA)

The Trademark Dilution Revision Act (TDRA) is a law that protects famous trademarks from being lessened in value or reputation, even if there’s no confusion among consumers. It specifically prevents others from creating similar marks or using similar brands in ways that diminish the distinctiveness or prestige of a well-known trademark. The law establishes that dilution can occur through "blurring" (weakening the brand’s uniqueness) or "tarnishment" (harm to the brand’s reputation). Ultimately, the TDRA aims to preserve the uniqueness and integrity of highly recognizable trademarks in the marketplace.