Federal Trademark Dilution Act (FTDA)

The Federal Trademark Dilution Act (FTDA) is a law that protects famous trademarks from being weakened or damaged by others, even if there's no direct competition or confusion. It prevents unauthorized uses that could tarnish or diminish the unique reputation of a well-known brand. Essentially, the FTDA helps ensure that highly recognized trademarks retain their distinctiveness and value, by allowing legal action against uses that might dilute their fame or prestige, regardless of whether consumers are confused.