The Whole Earth Catalog

The Whole Earth Catalog was a pioneering publication launched in 1968 by Stewart Brand. It served as a comprehensive resource for counterculture enthusiasts, providing reviews and information on a wide range of tools, books, and technologies that promoted self-sufficiency and sustainability. It emphasized harmony with nature and creative living, appealing to those interested in alternative lifestyles. The catalog became iconic for its distinctive layout and blend of practical advice, philosophical insights, and community resources, helping to inspire movements like environmentalism and DIY culture. Its influence reached beyond the 1970s, impacting various aspects of modern life and thought.