Social Buying

Social buying refers to a purchasing approach where individuals buy products or services based on recommendations and experiences shared within their social networks, typically through social media. This trend leverages the collective opinions of friends or online communities to influence decisions, often leading to group discounts or deals. By connecting buyers with similar interests, social buying creates a sense of trust and validation, as people feel more confident in their purchases when influenced by others they know or trust. It combines social interaction with commerce, making the buying experience more engaging and informed.