The Wedge Strategy

The Wedge Strategy is a communication approach used to introduce new ideas or challenge existing beliefs by presenting them in a manner that creates a gap or 'wedge' between current views and alternative perspectives. By highlighting contradictions or gaps in knowledge, proponents aim to encourage critical thinking and re-evaluation of established norms. This strategy is often employed in debates, marketing, or public policy discussions to shift public opinion or promote innovation by making audiences consider options they may not have previously contemplated. Ultimately, it seeks to inspire change through persuasive and thought-provoking communication.