The Tushman-Kogan Model

The Tushman-Kogan Model describes how organizations can adapt to change and innovate while managing existing operations. It emphasizes the balance between exploring new ideas (exploration) and optimizing current processes (exploitation). Organizations need to invest in both areas: exploring new technologies and markets to stay competitive, while also refining and improving their current offerings. This model highlights that successful companies sustain growth by creating separate structures or teams for exploration and exploitation, allowing them to develop innovations without disrupting day-to-day operations.