The Provenance Project

The Provenance Project is an initiative aimed at improving transparency in supply chains, particularly for goods such as food and apparel. It uses technology, like blockchain, to track and verify the journey of products from their origin to the consumer. By documenting each step, it helps ensure products are ethically sourced and produced, allowing consumers to make informed choices. The project fosters accountability among producers and enhances trust in brands by providing clear information about the origins and conditions under which products are made.