The New Typography (László Moholy-Nagy)

"The New Typography" by László Moholy-Nagy emphasizes modern design principles that prioritize clarity, functionality, and the effective communication of information. Rejecting ornate styles of the past, it advocates for a more straightforward and utilitarian approach to typography, using bold typefaces, asymmetrical layouts, and innovative use of space. Moholy-Nagy believed that typography should adapt to the demands of modern life and technology, and he promoted the integration of photography and graphic design. This movement significantly influenced 20th-century graphic design, making it more accessible and relevant to contemporary audiences.