The E-Myth Revisited

"The E-Myth Revisited" by Michael E. Gerber explores the common misconception that being skilled in a trade means one can successfully run a business related to that trade. It emphasizes that many entrepreneurs become trapped in working "in" their business rather than "on" it. Gerber advocates for building systems and processes to create a sustainable and scalable business model. He encourages business owners to adopt an entrepreneurial mindset, focusing on the bigger picture and customer experiences, rather than solely on the day-to-day tasks. This approach helps businesses grow effectively rather than stagnate or fail.