The E Myth

The E-Myth, or Entrepreneurial Myth, suggests that many small businesses fail because their owners mistakenly believe that technical skill alone ensures success. In reality, running a business requires more than just expertise in a product or service; it involves developing systems, management, and marketing strategies. The myth encourages owners to work *on* their business—not just *in* it—by creating structured processes, delegating tasks, and focusing on growth. This shift from being solely technicians to effective entrepreneurs is essential for building a sustainable, scalable business.