Michael E. Gerber

Michael E. Gerber is an American author and entrepreneur, best known for his book "The E-Myth Revisited." He emphasizes the importance of working on your business rather than just in it, encouraging entrepreneurs to create systems and processes that can help their businesses run efficiently. Gerber introduces concepts like the difference between a technician, manager, and entrepreneur, highlighting how understanding these roles can lead to greater success. His work has profoundly influenced small business owners, providing insights into balancing the technical and managerial aspects of running a business effectively.