The Diffusion of Innovations

The Diffusion of Innovations is a theory that explains how new ideas and technologies spread within a society. It outlines the process through which an innovation is communicated through various channels over time, starting from innovators and early adopters to the majority and eventually to laggards. Factors influencing this diffusion include the perceived benefits of the innovation, its compatibility with existing values, and the effectiveness of communication. Understanding this process helps explain how and why some innovations quickly gain popularity while others take longer to be accepted.