The Customer Satisfaction Index

The Customer Satisfaction Index (CSI) is a measurement used by businesses to gauge how happy customers are with their products or services. It typically involves surveys asking customers to rate their experiences, often on a scale. The results help companies understand customer opinions, identify areas for improvement, and enhance overall service quality. A higher CSI indicates that customers are more satisfied, which can lead to increased loyalty and repeat business. Essentially, the CSI is a valuable tool for organizations to ensure they meet and exceed customer expectations.