The Cambridge Analytical History Project

The Cambridge Analytica History Project refers to the investigation and analysis of Cambridge Analytica, a political consulting firm that became infamous for its role in the 2016 U.S. presidential election. The firm used data harvested from Facebook users to influence voter behavior through targeted ads and social media campaigns. The controversy highlighted issues of privacy, consent, and the ethical use of data in politics. It sparked a global conversation about data protection regulations and the responsibilities of tech companies in safeguarding users' information. Ultimately, it raised awareness about the intersection of technology, privacy, and democracy.