The Adventure Travel Trade Association

The Adventure Travel Trade Association (ATTA) is an organization dedicated to promoting and supporting the adventure travel industry. This includes activities like hiking, kayaking, and cultural experiences that offer travelers unique and immersive journeys. ATTA provides resources, networking opportunities, and best practices for adventure travel businesses, helping them connect with each other and inspire travelers. By fostering sustainable tourism, the association aims to protect the environment and local cultures while enhancing the overall experience for adventurers around the world.