tourism research

Tourism research is the study of various aspects related to travel and tourism, including how people choose destinations, the economic impact of tourism on communities, and the cultural effects of visitors on local populations. Researchers analyze trends, visitor behaviors, and the effectiveness of marketing strategies to improve the tourism experience and support sustainable practices. The findings help businesses, governments, and organizations make informed decisions that enhance traveler satisfaction while preserving cultural and environmental integrity. Overall, tourism research aims to understand and improve how people experience travel and its impacts.