Adventure Travel Trade Association

The Adventure Travel Trade Association (ATTA) is an organization that focuses on promoting adventure travel, which includes activities like hiking, climbing, and exploring nature. It connects businesses, experts, and travelers interested in unique and active travel experiences. ATTA provides resources, networking opportunities, and industry standards to help its members succeed. It also advocates for sustainable practices in travel to ensure that adventure tourism benefits local communities and the environment. Overall, ATTA plays a significant role in shaping the future of adventure travel globally.