Symbolic Consumption

Symbolic consumption refers to the idea that people buy and use products not just for their practical benefits, but for what they represent. For example, wearing a luxury brand may signal wealth or status, while buying organic food might express values like health or environmental consciousness. This consumption reflects individual identity, social status, or group affiliation. Essentially, the items we choose often communicate messages about who we are or how we want to be perceived by others, going beyond mere utility to embody personal or social meanings.