conspicuous consumption

Conspicuous consumption is when individuals purchase and display luxury goods or services primarily to showcase their wealth or social status rather than for functional needs. It’s about signaling success to others, often attracting admiration or social prestige. This behavior can be seen in buying expensive cars, designer clothing, or luxury gadgets, not just for their utility but as a way to communicate financial achievement. The concept highlights how social dynamics influence consumption choices, emphasizing appearance and status over practicality.