Strategic Merger

A strategic merger is when two companies combine their resources and strengths to enhance their market position, achieve growth, or improve competitiveness. This agreement is typically motivated by the desire to access new markets, share technologies, reduce costs, or increase product offerings. Unlike a simple acquisition, both companies usually aim to retain some level of independence while working together for mutual benefit. Essentially, it's a partnership at a larger scale, designed to create greater value than either company could achieve alone.