Sports broadcasting rights

Sports broadcasting rights refer to the legal permissions granted to television and digital platforms to show live sports events. These rights are bought from leagues, teams, or sports organizations, allowing broadcasters to air games, matches, and related programming. The value of these rights can vary widely based on factors like the sport's popularity, the size of the audience, and the country's market. Successful bidding for these rights often results in significant revenue for both broadcasters and sports entities, impacting how fans access and enjoy sports content across various media platforms.