socionomics

Socionomics is a theory that suggests social mood, or the collective emotions and attitudes of a population, significantly influences economic and social trends. It posits that rising optimism leads to positive market outcomes, innovation, and social change, while widespread pessimism can result in economic downturns and social unrest. By examining social mood through cultural and behavioral indicators—like art, music, and news—socionomics aims to understand and predict shifts in markets and society, offering an alternative perspective to traditional economic theories that often focus solely on quantitative data.