social mood

Social mood refers to the collective emotional climate or attitude of a society at a given time, shaping how people feel about economic, political, and cultural issues. It influences behavior and decision-making, often reflecting optimism or pessimism. Positive social mood encourages confidence, risk-taking, and cooperation, while negative mood can lead to caution, withdrawal, or unrest. Understanding social mood helps explain trends in markets, politics, and social movements, as it captures the shared feelings that drive collective actions and attitudes within a community or society.