Social Media Engagement

Social media engagement refers to the interaction between users and content on social media platforms. It includes actions like likes, shares, comments, and mentions, which indicate how people connect with posts, brands, or each other. High engagement signals that content resonates with the audience, fostering community and encouraging further interaction. Businesses often track engagement to understand their audience and improve their content strategy. Overall, engagement is about building relationships and creating conversations in the digital space, making it a key aspect of effective social media use.