Community Marketing

Community marketing is a strategy that focuses on creating and nurturing a community around a brand or product. It emphasizes building strong relationships with customers by engaging them in meaningful ways, such as through social media, forums, and events. Instead of just selling, companies encourage customers to connect with each other and share their experiences. This fosters loyalty and trust, as people feel part of a group with shared interests and values. In essence, community marketing enhances relationship marketing by prioritizing genuine interactions and shared experiences over mere transactions.