Social marketing mix

The social marketing mix refers to the strategic combination of elements used to promote social good and encourage positive behavior change in society. It consists of the "4 P's": 1. **Product**: The idea or behavior being promoted (e.g., healthy eating). 2. **Price**: The cost or barriers to adopting the behavior (e.g., accessibility of healthy foods). 3. **Place**: Where and how the target audience can engage with the product (e.g., community programs). 4. **Promotion**: The communication strategies used to raise awareness (e.g., social media campaigns). Together, these elements aim to influence public behavior for a healthier community.