Behaviour Change Theory

Behaviour Change Theory explains how and why individuals adopt new behaviors or alter existing ones. It suggests that change occurs through understanding factors like motivation, triggers, beliefs, and environmental influences. By identifying these elements, professionals can design strategies—such as goal-setting, education, or support—that encourage healthier or more productive behaviors. Essentially, it provides a roadmap for guiding change in a way that aligns with how people naturally think and act, increasing the chances of successful, lasting transformation.