B2C (Business-to-Consumer) Marketing

B2C (Business-to-Consumer) marketing refers to strategies companies use to promote and sell products or services directly to individual customers. It involves understanding consumer needs, preferences, and behaviors to create targeted advertising, promotions, and experiences that motivate purchase decisions. Examples include retail stores, online shopping sites, and social media campaigns. The goal is to build brand awareness, attract new customers, and foster loyalty by engaging consumers with compelling messaging and convenient buying options. Essentially, B2C marketing focuses on reaching and convincing everyday consumers to choose a company's offerings over competitors’.