Social Cohorts

Social cohorts refer to groups of individuals who share common characteristics, experiences, or circumstances, often defined by factors such as age, culture, or life stage. For example, millennials, baby boomers, or recent college graduates can be seen as social cohorts. These groups influence each other's behaviors, attitudes, and social interactions. Understanding social cohorts helps researchers and marketers identify trends, preferences, and challenges specific to these groups, allowing for more tailored approaches in various fields like sociology, marketing, and public policy. Ultimately, social cohorts highlight the role of shared experiences in shaping individual identities and societal dynamics.