Age Cohorts

Age cohorts refer to groups of people born around the same time, sharing similar experiences and cultural influences as they age. These cohorts often respond to major historical events, economic conditions, and technological advancements in ways unique to their generation. For example, Baby Boomers (born roughly between 1946 and 1964) experienced post-World War II prosperity, while Millennials (born from the early 1980s to mid-1990s) grew up during the rise of the internet. Understanding these cohorts helps researchers and businesses analyze trends in behavior, values, and consumption patterns across different age groups.