Simon, Herbert A.

Herbert A. Simon was an American thinker renowned for his work in psychology, economics, and artificial intelligence. He introduced the concept of "bounded rationality," suggesting that people make decisions within the limits of their knowledge and cognitive abilities rather than being fully rational. Simon also contributed significantly to theories of organization and problem-solving, emphasizing how humans and machines can work together. He received the Nobel Prize in Economics in 1978 for his research on decision-making processes in economic and organizational contexts, highlighting the importance of understanding how choices are made in real-world situations.