
Sign Theory
Sign Theory explores how signs and symbols convey meaning. Rooted in semiotics, it examines how images, words, and gestures represent ideas or concepts. For example, a red light signifies "stop," while an image of a heart represents love. The theory emphasizes the relationship between the sign (the symbol), the referent (what it stands for), and the interpretation (how people understand it). By studying signs, Sign Theory helps us understand communication, culture, and the way meanings are constructed in society.