The Language of New Media by Lev Manovich

"The Language of New Media" by Lev Manovich analyzes how digital technology has transformed media, emphasizing that new media—like websites, video games, and digital art—operate through a unique language. Manovich identifies key characteristics such as modularity (building content from parts), variability (personalized or adaptable content), and automation (using algorithms). He compares this to traditional media, highlighting how digital media’s structure allows for greater flexibility, interactivity, and user engagement. The book helps us understand the underlying principles shaping digital content, offering insights into how technology influences the way we create, consume, and think about media today.