Shintaro Tsuji

Shintaro Tsuji is a Japanese entrepreneur best known for founding the popular toy company, Bandai, in 1950. Under his leadership, Bandai has produced a variety of successful toys and products, including the iconic Tamagotchi digital pet in the 1990s. Tsuji's vision emphasized innovation and creativity, contributing significantly to the global toy market and popular culture. He also played a key role in the merger of Bandai and Namco, creating Bandai Namco Entertainment, a major entity in video games and entertainment. Tsuji's influence has shaped the way toys and games are marketed and developed worldwide.