Sanrio (Hello Kitty)

Sanrio is a Japanese company founded in 1960, best known for its creation of cute characters, the most iconic being Hello Kitty. Hello Kitty, introduced in 1974, is a cartoon cat characterized by her simple design and lack of a mouth, symbolizing friendship and connection. Sanrio's brand focuses on "kawaii" (cuteness) culture and has expanded to include various characters like My Melody and Cinnamoroll. The products range from stationery to toys and fashion, appealing to all ages. Sanrio's success lies in its ability to create emotional connections through its characters, making them beloved globally.