Sanrio

Sanrio is a Japanese company renowned for creating a wide range of beloved characters and merchandise. Founded in 1960, it specializes in designing cute, whimsical characters like Hello Kitty, My Melody, and Keroppi. These characters appear on various products including stationery, accessories, apparel, and toys, appealing to a diverse global audience. Sanrio emphasizes fostering joy, friendship, and positivity through its branding and product lines. Its cultural impact extends beyond merchandise, influencing art, media, and collaborations worldwide, making Sanrio a prominent name in the entertainment and lifestyle industries focused on cute character branding.