character merchandising

Character merchandising refers to the practice of using popular characters from movies, TV shows, video games, or books to create and sell various products. These can include toys, clothing, accessories, and more. The characters often have a strong fan base, and the merchandise helps companies boost their brand visibility while providing fans with a way to connect with their favorite characters. This marketing strategy leverages the characters’ popularity to drive sales, making it a significant aspect of the entertainment and retail industries.