Merchandising Strategy

Merchandising strategy refers to the plan a business uses to attract customers and encourage purchases through how they present and sell their products. This includes decisions about product selection, pricing, display, packaging, and promotions. The goal is to create an appealing shopping experience that meets customer needs while maximizing sales and profitability. Effective merchandising aligns product offerings with market demand, target audience preferences, and brand image, ensuring that products are accessible, attractive, and encourage buying behavior.