Segmentation Research

Segmentation research is the process of dividing a larger consumer market into smaller, more defined groups based on shared characteristics, such as demographics, preferences, or behaviors. This allows businesses to understand distinct customer needs and tailor their products, marketing strategies, and communication efforts effectively. By identifying these segments, companies can target their resources more efficiently, improve customer satisfaction, and ultimately increase sales by offering relevant solutions to specific groups, instead of a one-size-fits-all approach.