Philip Kotler (Marketing Consultant)

Philip Kotler is an influential marketing consultant and author, often referred to as the "father of modern marketing." He has significantly shaped how businesses understand customers and create effective marketing strategies. His work emphasizes the importance of market research, consumer behavior, and developing strong brand identities. Kotler’s textbooks and frameworks help companies identify target markets, differentiate their products, and engage customers more effectively. His insights have guided businesses worldwide in adapting to changing markets and improving their marketing practices, making his contributions vital to the field of marketing.