Product Positioning

Product positioning in product marketing refers to how a product is perceived in the minds of consumers relative to competing products. It involves defining the unique features and benefits of a product and identifying the target audience. Effective positioning highlights why a product is superior or different, helping consumers understand its value. For example, an eco-friendly cleaning spray might be positioned as a safe alternative to chemical cleaners, appealing to environmentally-conscious buyers. Ultimately, strong product positioning clarifies what a product stands for and influences purchasing decisions.