Roycroft

Roycroft was an influential arts and crafts movement initiated in the late 19th century by Elbert Hubbard in East Aurora, New York. It aimed to promote handmade quality and design in response to industrialization. The Roycroft community produced beautiful books, furniture, and decorative arts, emphasizing craftsmanship and artistry. Hubbard's philosophy celebrated individuality and the importance of meaningful work, attracting artisans and creatives. The Roycroft style is characterized by its rich materials, intricate details, and a spirit of collaboration, contributing significantly to the American arts and crafts movement and influencing design aesthetics in the early 20th century.