Robert H. Gesteland

Robert H. Gesteland is a notable figure in the field of international business and management. He is best known for his work on understanding cultural differences and their impact on business practices. Gesteland's research emphasizes the importance of adapting business strategies to various cultural contexts, particularly focusing on communication styles and negotiation tactics. His insights help companies navigate global markets more effectively by appreciating diverse cultural perspectives, ultimately leading to better relationships and successful business outcomes.