Robert C. Mager

Robert C. Mager is an influential figure in the field of instructional design and performance improvement. He is best known for developing the concept of "learning objectives," which are clear, measurable goals that guide the teaching and learning process. Mager emphasized that effective training should focus on what learners should be able to do after completing a program. His work has greatly impacted education and training by helping educators create structured learning experiences that enhance knowledge and skills, making learning more effective and applicable in real-world situations.