Robert Mager (Instructional Designer)

Robert Mager was an influential instructional designer best known for developing methods to create effective training programs. He emphasized the importance of clear, measurable learning objectives—specific skills or knowledge learners should acquire. Mager believed that well-defined goals help both designers and learners understand what success looks like. His approach involves identifying precise outcomes and designing activities to achieve them, ensuring training is purposeful and effective. His work has significantly shaped how educational and training programs are planned, focusing on clarity, accuracy, and practical results to improve learning outcomes.