Rimer's research on health decision making

Rimer's research focuses on how people make health-related decisions, emphasizing the impact of information and personal factors on these choices. Her work explores how individuals seek out, interpret, and use health information to make informed decisions about their health. She investigates the effectiveness of interventions, such as educational programs, to enhance understanding and promote healthier behaviors. By identifying barriers to good decision-making, Rimer aims to improve public health outcomes, helping individuals weigh risks and benefits effectively when it comes to issues like screening, prevention, and treatment options.