Richard Normann

Richard Normann was a Swedish economist and management thinker best known for his work on service innovation and competitive strategies. He emphasized the importance of creating value through services rather than just products. Normann introduced the concept of "value constellations," which focuses on how businesses can collaborate with customers and other partners to co-create value. His ideas encouraged a shift in how companies approach their market strategies, highlighting the interconnectedness of various stakeholders in delivering comprehensive customer experiences. His influential book, "Service Management," is regarded as a seminal work in understanding service-oriented business practices.