Richard Gesteland

Richard Gesteland was an influential figure in intercultural communication and international business. He is best known for his work on understanding how cultural differences impact communication styles and business practices across different countries. Gesteland identified various cultural orientations, such as "high context" versus "low context" communication, which describe how much context and non-verbal cues are used in conversations. His insights help businesses navigate cultural barriers, improve negotiations, and foster better relationships in a globalized world. His studies are foundational for anyone interested in international relations, marketing, and cross-cultural interactions.