business anthropology

Business anthropology is the study of how human culture, behaviors, and social interactions influence workplace environments and organizational practices. It combines insights from anthropology— the study of human societies— with business to better understand customer needs, employee dynamics, and market trends. By examining cultural patterns, communication styles, and values within a company or community, business anthropologists help organizations innovate, improve customer experiences, and develop strategies that resonate with diverse groups. Essentially, it bridges human insights with business goals to create more effective and culturally sensitive solutions.