Retention

Retention refers to the ability of an individual, organization, or entity to keep or maintain something over time. In a business context, it often relates to retaining customers, employees, or clients—meaning their continued engagement or loyalty. Good retention indicates that people or resources are being sustained and reused rather than lost or replaced frequently. Maintaining high retention rates suggests stability, satisfaction, and effective management, whereas low retention can signal issues that need addressing to improve loyalty, performance, or long-term success.